Warm intros that actually convert
See the warm paths your competitors can't.
Via AI finds warm intro paths to any B2B buyer — through people who already trust your company. Name your target. Via shows who can get you in the room.
No credit card or data sync to get started.
Start with who you want to reach,
not what you already have.
Other tools make you sync a mountain of data and show you what you already know. Via works backwards — tell us who you want to reach, and we find your way in.
Drop in targets
A name, a company, or an entire target list. Via finds warm paths that already exist across your team's extended network — including second-degree relationships none of you knew about.
Find the path in
Via maps beyond first-degree connections into second-degree relationships your team doesn't know exist. Every path is ranked with context on why it's strong enough to make the ask.
Let opportunities come to you
Via monitors your network and surfaces new warm paths as they appear — job changes, new mutual connections, relationship shifts. You don't have to go hunting.
It's a trust problem.
Salespeople from new vendors start in the lowest trust tier with B2B buyers. Industry peers are trusted by 72%, according to Forrester's 2025 research.
That's not a gap you close with better copy — it's a gap you close with a warm introduction.
95% of revenue leaders plan to invest more in warm outbound this year, according to a Via AI survey of B2B revenue leaders. Your team already has the relationships to make this happen — former colleagues, investors, advisors, happy customers.
The problem is nobody's mapped them. Why access has replaced message quality as the real GTM differentiator →
Via finds those paths for you.
What Via does that LinkedIn can't.
LinkedIn shows you your own connections. Via shows you your team's connections, their connections, and the warm paths between all of them that no individual could see alone.
| Capability | Via | LinkedIn Sales Nav |
|---|---|---|
| See your own 1st-degree connections | ✓Yes | ✓Yes |
| See your team's connections | ✓Full team network | — TeamLink only |
| Data sources for relationship mapping | ✓Email, calendar, CRM + more | — LinkedIn based |
| Surface second-degree warm paths | ✓Core feature | — LinkedIn connections only |
| Rank intro paths by relationship strength | ✓Context included | — Not available |
| Proactive alerts when new paths appear | ✓New paths from job changes, network shifts | — Lead activity only |
| Search by target, not filters | ✓Conversational, target-first | — Filter-based search |
Good questions.
Straight answers.
What is a warm introduction?
A warm intro is when someone the buyer already trusts puts you in front of them. The meeting is already half-sold before you open your mouth. That's why warm outreach dramatically outperforms cold — not because the pitch is better, but because the access point is.
How does Via find warm paths?
You name the target — a person, a company, or a whole list. Via works backwards from there, finding who in your orbit can get you in: a teammate, an advisor, a customer, a board member. Anyone who's a trusted ask away. You see the path and why it's strong. Then you make the ask.
How is this different from LinkedIn Sales Navigator?
LinkedIn shows you who you already know. Via answers a different question: "who can get me in front of this specific person?" It looks across your team, your advisors, your customers — and finds the shortest credible path. LinkedIn is a rolodex. Via is a pathfinder.
Why has cold outreach stopped working?
Buyers are drowning in AI-personalized sequences that all sound the same. Cold email reply rates are falling year over year — and better copy, better signals, better timing haven't moved it. Meanwhile, 91% of customers say they'd give a referral — but only 11% of salespeople ask, according to Dale Carnegie research. The problem isn't the message. It's that cold contact has no trust behind it. Warm paths bypass the filter entirely.
Do I need to sync a lot of data to get started?
No. Via doesn't ask you to migrate your CRM or upload contact lists before it's useful. You can look up warm paths to a specific target from day one. The more context you bring in over time, the sharper the results get — but you get value before you've done any of that work.
What does Via plug into?
Salesforce, HubSpot, LinkedIn, Slack, Gmail, Google Calendar, Apollo, Notion, and more. The goal is that warm path intel shows up where you're already working, not in a new tab you have to remember to open. Via is a layer on top of your existing stack, not a replacement for any of it.